Givers say that one of the top reasons they give is because they’ve been asked by someone they know. How can you personally know everyone on your mailing list, let alone connect with the new champions you need? The answer is you can’t, but your champions can when you equip them to share the cause through creatively designed acquisition events.
Applying “Design Thinking” to your evangelism strategies will stimulate your creativity and make you more effective at contextualizing the Good News. Wilson Smith, one...
