The emerging Global Youth Culture, connected by consumerism, social media, and the entertainment industry, forms the largest global culture ever to exist. This generation does not look to the Church for answers, but believes it to be a dead and empty tradition of the past. We will explore the key influences, voices, and worldview of the Global Youth Culture, and address how we can reach the growing religiously unaffiliated segment of our culture, especially young people who are apathetic, cynical, and hostile to the Gospel.
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